Proposals
Upwork & Fiverr AI proposals: a simple framework
A simple structure for Upwork and Fiverr freelancers to write AI proposals that are clear, confident, and easy for clients to say yes to.
By Zenlance Team
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5 min read
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Updated Jan 23, 2026
1. Lead with outcomes
Start by restating the client’s goal in your own words. Then share the outcome you’ll deliver and the impact it will have on their business.
2. Clarify scope and milestones
Outline what’s included, how you’ll work together, and the key checkpoints. Clients want certainty and a clear path forward.
3. Close with next steps
End with a simple call to action: schedule a kickoff call, approve the proposal, or confirm the start date. Make it obvious what happens next.